Just ask the founder and former chief operating officer of ForSalebyOwner.com, a website for owner that think that they want to sell a home on their own. The term for this in the real estate industry is to For Sale by Owner or FSBO. I guess he forgot to read the new pricing guide on the site called - Get the Price Right. He spent six months trying to sell his condominium himself, using online listings, open houses and classified ads, before turning over the listing of the 2,000-square-foot condo to a Full Time Real Estate Agent / Brokerage. The FSBO guru had the property priced to LOW. A common mistake that we see when owners are trying to sell a home on their own. The agent priced the property correctly, properly marketed the property, attracted multiple offers and negotiated an offer. It ended up closing for $150,000 more than the FSBO Owner had it originally priced for. Most owners are worried about having to pay for the commission and end up netting less in the long run by trying to do it yourself. Generally, a listed property by a full time professional agent will sell faster and for more money. That has been our track record over the past 10+ years. See Article in WSJ